Game Nation are today delighted to announce an exciting new partnership with the 2024 BTCC Independent Champion, Árón Taylor-Smith.
Game Nation, the UK’s third largest operator of high street Slot Venues are venturing into the pinnacle of British Motorsport for the first time in the upcoming 2025 season. The partnership with Irish Ace, Taylor-Smith, extends far beyond a generic marketing program by focusing on elements to give back to their loyal customer base with race day experiences on offer. This combined with the iconic Game Nation branding being on board Taylor-Smith’s race helmet with all races being shown live on ITV enables the company to further leverage above its competitors.
Mark Jepp, CEO, Game Nation commented: “At Game Nation we are always looking to be market leaders, be it in our forty plus premises to how we market our company and partnering with Árón embodies everything that we are. I first spoke to Árón to explore a mainstream marketing program as the commercial reach of the BTCC is second to none but after meeting it was clear that it would extend far beyond that, from bespoke content creation to offering race day experiences to our venue teams & customer base. Aside from all of that, we are truly excited to be trackside through the year to support Árón.”
Game Nation was founded in 2019 and quickly established itself as one of the nation’s leaders in high street Slot venues Now with over forty locations, primarily in the South-East of the UK, Game Nation have decided to make a bold statement by entering the UK’s most widely followed motorsport championship with Taylor-Smith. The 2024 BTCC Independent Champion was in a league of his own last season as the Irishman had a record-setting season on the way to his title by collecting an incredible twenty Independent race wins out of a possible thirty. This combined with multiple outright podiums has cemented a resurgence in the fans favourite BTCC career and he has his sights set on outright glory in 2025 now with the support of Game Nation.
Taylor-Smith commented: “2024 was an incredible season but now my entire focus is on this coming season. I work tirelessly in the offseason, be it on the simulator, in the gym or on my commercial partnerships to enable me to maximise my performance in season and this partnership with Game Nation could not be any better timed. They are a market leader in their respective industry which aligns perfectly with what I want to achieve in 2025. We’ve been able to structure a tailored partnership to focus on cementing the Game Nation name in British motorsport and if nothing else, I am incredibly excited to see what we can achieve this coming season.
As the 2025 British Touring Car Championship season approaches, Aron Taylor-Smith is poised to build on his remarkable success from the previous season. Whilst the offseason is in full swing the work behind the scenes has continued with Taylor-Smith ramping up his preparations as the day’s countdown to the opening race at Donington Park on April 27th. This partnership with Game Nation enables guests of the company to experience fantastic experiences on race days whilst the iconic company logo will be on display on Taylor-Smith’s race helmet for the millions of viewers on ITV to see.
Taylor-Smith commented: “The support of Game Nation really does make a world of difference, from allowing more preseason testing to further developing our car. My successes on track are solely down to the support of my partner network and I want to thank Mark for trusting in me to fly the Game Nation flag. I really do think that 2025 will be an incredible year and I’m looking forward to doing it in the Game Nation colours.”
The first race of the 2025 BTCC season takes place on April 27th at Donington Park but be sure to keep an eye on Aron’s and the Game Nation channels for regular updates on the run up to the first race.